Is virtual staging ethical?
http://www.iolproperty.co.za/roller/news/entry/is_virtual_staging_ethical
“We are seeing these effects and others enabled by photo-editing software more and more, and I am really not sure such practices are ethical. It is regarded as misleading marketing to “doctor” photos of a property for sale when they are placed in print advertising, so why should it be allowed on property websites?”
At the very least, says Everitt, the fact that photos with a listing have been altered and are only representative should surely be disclosed – as is the case with the architects’ impressions often used to market off-plan developments.
This is why it is very important to view and assess the property you intend to buy before signing anything. I don’t think it is wrong to make the pool appear blue instead of green for example, but it should be mentioned somewhere that with a little TLC the property can look that way. Without a disclaimer of some sort I am against the virtual staging. Since there is currently no law against it… Well, you have been warned.
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